Augmented Reality has been talked about for some time now and more and more businesses tend to opt for using it in their offices in order to improve skills, tasks resolution and effectiveness of the overall business. But what is AR and how does it fit in the business world? Read below the answers to those questions.
Let`s start with the beginning: what is Augmented Reality or AR? AR represents a technology that makes use of a smart device in order to place together layers of information with the sole purpose of enhancing a physical environment, which is not to be confused with Virtual Reality or VR that is meant to create virtual places meant to replace the reality. In other words, AR is all about boosting our interaction with the environment, which makes it more than useful for business application purposes.
For the business world, AR could signify a manner in which we can establish a link between our co-workers, collaborator or customers, depending on the type of business conducted. Team gatherings that include remote employees, job training, product demonstration or project presentations can all be conducted by using the amazing AR due to the fact that it has a beneficial impact on efficiency. Nowadays, a multitude of businesses have interstate or international collaboration with people all around. AR comes into aid for these type of situations by helping remote employees engage and connect with their team in a more significant manner.
One of the first business giants that used AR is, as you might guess, IKEA which made AR popular in the retail environment. IKEA boosts customer`s buying experience by presenting their products through this type of technology. The sole purpose is to permit the potential customer to experience how a particular item would look in their own home, which definitely can make a big difference in the purchasing process. People are more prone to buy items if they are convinced that the particular object will complement the environment created at home.
Moreover, AR proved to be useful in offering support to inexperienced customers that required support in doing home repairing. Thus, AR has the power to provide guidance and even visual representations of how to fix almost everything. This can seriously modify the manner in which our lives will develop in the future.
Another application of the AR in business is that for property development. Those that want to buy an apartment, for example, in a flat that is not ready yet, can experience through AR how the construction will end up looking after completion. Thus, taking potential buyers to an empty lot and allowing them to wonder around through AR will increase the chance of them purchasing and even allow them to imagine how their new homes will look like.
Experts say that AR will change in the future the way in which we purchase and interact with each other. Amongst the benefits of Augmented Reality, we can mention the fact that people will be able to make more informed decisions, which is a great plus, that will diminish confusion or insecurities. Moreover, purchases of more informed customers are proved to lead to positive reviews and recommendations, which is great for improving brand visibility and other marketing purposes.
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