As one of the most commonly discussed forms of technology out there, Augmented Reality (AR) has become a technology many people love to use. It has become a major part of the world of virtual technology and is being used for various purposes: mostly entertainment and commercial purposes. However, despite huge potential, it’s fair to say that AR has not had the same kind of breakthrough impact that was suggested by some experts. That, though, could be on the verge of changing in the near future.
With various new AR models arriving, the potential and power of the system is about to take a step in the right direction. Often seen as an impressive gimmick whilst being limited in functional capacity, AR hardware is becoming more and more impressive. At the recent Viva Technology conference in Paris, there was a significant upturn in the amount of AR-themed projects which were on the go. More importantly, crowds seemed to be very much drawn to the AR stands, showing an appetite for it very much exists.
A change in AR interest?
One of the main problems with AR was competing with VR in many ways. While they are very much different projects with differing aims, it was easy to see why some have had a one, not the other, kind of mentality. However, the new ESPN conjunction with Second Spectrum to create real-time AR graphics for the Western Conference Finals was a huge step forward in advertising.
Now, users can look at metrics and features that would never have been possible or available without the improvement and addition of AR. We could be about to see a major breakthrough in the AR industry, then, as it begins to become more common and mainstream in the sporting industry. Given how much sport ties into other tech industries growth with the public, this could be another fine example of this taking place.
AR is about to change significantly, with many major AR-related companies looking to drive forward and make the most of this growth in their market. With AR interest probably as high as it has ever been, it’s easy to see why a lot of people are interested in seeing what this all-important next step is going to be for the industry.
At the moment, most see AR as stuff like video games and real estate house showings. It has far more potential than this, though; the secret is showing the public that full potential. In fact, many believe that this has been the biggest problem with AR; a lack of a solid message. These new tools, though, as well as an increase in the release of AR-compatible devices, could see a comprehensive change in the way that we see this technological advancement used.
For many, it was a bit of a chocolate teapot: not offering much to the wider populace. That now might just be about to change, and for the better.
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